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Scrolling on Jeron Smith’s Instagram feed you will witness the timeline of someone who might appear to have the coolest life ever.
Scroll through recent years and there are pictures of him alongside the Golden State Warriors celebrating championships.
Jeff Austin; Stephen curry’s agent speaks Honest about his client’s move which could….see more
Scroll even farther down and you will see him standing next to Nike Chairman and founder Phil Knight. You might also see a Forbes 30 under 30 post on Smith, touting him as one of the rising marketing and advertising talents.
So who exactly is Jeron Smith? He is the man Stephen Curry picked to his run his business and turn it into an empire.
Throughout the past few years, we have witnessed the rise of middlemen in NBA circles. They are the connectors of dots, the bridges that bring athletes to business and entertainment. For every historic Nike or Liverpool deal LeBron James lands there is Mav Carter behind the scenes. For every Postmates or Acorn investment Kevin Durant makes through his Thirty Five Ventures company there is Rich Kleimann closing the deal. Michael Jordan had former agent David Falk in his corner as most of his historic endorsement deals were signed. Now Curry has found his partner in Smith, who maintains roles as CMO of SC30 Inc. and CEO of Unanimous Media, where he works with Curry on a wide range of businesses within his portfolio, from dabbling in movies and TV shows to scouting locations overseas for Curry’s “Underrated” basketball camps through Rakuten.
In my role now, it somewhat brings the two unique experiences together,” says Smith. “I’ve been commissioned to help Stephen inspire, impact and empower. We implore storytelling through media as a vehicle to achieve this. Steph is truly a special person. He is more than just a superstar basketball player and this foray into the entertainment business is another example of his varied interests and versatility.”
In the new age of the NBA, players have taken more power in their own hands and expanded their business endeavors. Whether that is through tech (see Andre Iguodala), fashion (see Russell Westbrook) or music (see Damian Lillard). While the success has reached new levels, exploring the entertainment and media business is nothing new in the NBA. Shaquille O’Neal has starred in multiple films such as cult-classic Blue Chips, Kazaam and Steel. Jordan was in Space Jam but things changed when players started to take ownership and produce their own content. Kobe Bryant won an Oscar for his Dear Basketball project. Various players have podcasts, including C.J.
