BLAKE CORUM: MICHIGAN’S MOST VALUABLE PLAYER ACCEPTED $160 MILLION CONTRACT FROM…
The College Football Playoff can often be an interesting exercise in branding.
From the buses players take to press conferences, to the logos on the headsets coaches wear, to the specific blades of grass in various parts of a stadium end zone, the CFP logo is nearly everywhere you look.
As a result, with so much buttoned up in terms of presentation, it can sometimes be a bit harder for players to stand out anywhere but on the field.
That is partially by design, but can sometimes lead to a bit of dullness in the run-up to kickoff.
Team buses — carrying rosters that have swelled well beyond 85 players — tend to release a generic mass of sameness dressed in team-issued gear when they pull up to the stadium.
It has been the case for much of his time in the program during its recent run of dominance, and it has been the case before, during and after the Wolverines’ cathartic 27-20 overtime win over Alabama in the Rose Bowl semifinal.
Despite being the smallest scholarship player on the roster, generously listed at 5-foot-8, the senior earned many of the loudest cheers from the fan base as he jogged off the field amid thunderous applause and raised fists full of roses.
